A new coffee shop has opened in the last couple of weeks so we took a visit to see what the competition has to offer.
They are located in 58 Newhall Street, which is actually a property we looked at for our outlet before we found the proposed site. The location is on the edge of the financial district and a little out the way. In terms of convenience it’s not the best location but if they can create a vibe then I am sure people will walk the extra few metres. The other limitation of the site is that it’s a listed building and they are restricted by the amount of advertising they can have on the outside, so you need to know it’s there or walk by to notice it.
Once you step in, its light and airy but a bit of a maze with all the pillars seperating the various seating areas. It has plenty of seating for about 60-70 people.
They are clearly aiming themselves at the business market with a board room table and large TV showing the latest news.
I ordered a Latte, which was delivered to my seat (great service), but I was a little disappointed by too much foam; the latte art was a good effort but way off perfect.
They were not short of staff; about 5 or 6 were serving the same number of customers when I visited.
In summary, it’s nicely decorated and the staff were attentive, but the product needs a little work. I guess the biggest issue is that they are doing very little to stand out beyond the other high street brands. We wish them luck and hope we can learn from them.