Hello to all of our distinguished customers out there in Coffeeland! As some of you may or may not know we like to help our passionate Urbanistas develop their skill sets. Over the last few months we have really pushed people to maintain the craft of coffee even through busy periods, and to nurture that mentality of quality over quantity and speed (unlike what the big marketing giants like Costa’bucks do).
We are looking into the possibility of sending our team to those lovely people at Prufrock Coffee in London. For those of you who are lucky enough to have been it is a place that knows more about coffee than coffee itself. One chat to any of their highly trained Baristas and you will be instantly taken into a detailed discussion on dosage, pH levels, extraction times, Mojo, and why they feel certain methods fit certain coffees. This is what we at Urban are always striving to achieve.
Birmingham has a fairly infantile coffee scene at the moment and Urban Coffee is in a very lucky place indeed, with a loyal set of customers and a busy hustle and bustle made even more inviting by the staff we are fortunate enough to employ here. We think that spreading the education of what we do day in day out will help not only help us maintain a high standard but also encourage the growth of the local independent scene.
Watch this space and enjoy your coffee!
Rich – Coffee Connoisseur