The shortlist

We had decided by now that we wanted the location to be near the business districts of Manchester or Birmingham because we felt that represented the best customer demographic for the coffee shop.

So a shortlist for both cities was drawn up. We then spent a day in each city walking the ground and taking photos of empty places. The rents difference between Manchester and Birmingham was significant – in most cases Manchester was over 3 times higher than Birmingham. This quickly brought us to the conclusion that Manchester would not be a great place to start with but could be good for a 2nd outlet once the first was a success.

None of the properties in Birmingham took our fancy as either they weren’t quite in the right location or too big or too small. Then we noticed a shop in a great location which had relocation signs in the window, so we popped into ask when they were leaving and who the landlord/agent was.

Urban Emporiums | 30 Church Street, Birmingham, B3 2NP