Urban in the community

Tackling homelessness, one latte at a time...

Urban has partnered with Sifa Fireside to help with the ever growing problem of homelessness in Birmingham.

The numbers of people sleeping rough on our streets has increased by over 500% in 6 years and more than 20,000 households are either homeless, or at risk of becoming homeless. (BCC – Rough Sleeping Scrutiny Report June 2017).

Hannah, Managing Director of Urban says “The problem was all too evident to us. We would literally be stepping over sleeping bags to open our Emporiums and we decided as a business who has always seen itself as a part of the community it serves, we couldn’t just stand by and let this happen. Knowing it wasn’t as easy as putting a sign up, we partnered with Sifa Fireside who have provided us with the guidance and expertise to do something that would really impact on someone’s life. Since we started in 2016 we have successfully helped three people off the streets into accommodation and employment.

Two of which, Will & Adam, can be found today working at our Jewellery Quarter & Church St emporiums. We hope to continue this and raise awareness to other small independents, demonstrating the amazing people that they can employ as well as help get off the streets.”

Lynn Evans, Resettlement and Move on Manager Sifa Fireside “We are all extremely grateful to Hannah and the team at Urban for supporting three of our former Resettlement and Changing Lives Team Clients here at Sifa Fireside. We look forward to working together and supporting more people in the future. Homeless people face a range of barriers including lack of chance and lack of access to deposits for flats etc. Having a chance to train and the offer of sustainable, secure paid work at Urban has provided a great opportunity and taken people away from street homelessness which is sadly on the arise due to various cuts and the lack of secure and affordable accommodation. Our thanks too to the people who have participated in the scheme and have overcome obstacles that most people would find overwhelming to take up this opportunity‘