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Real Business magazine and Cisco have been searching for this year’s Customer Kings.

“The one question perplexing entrepreneurs, marketers and PRs will be: what are we looking for in a winner?

The answer is pretty simple: we want to see evidence of customer engagement. A Customer King does more than sell products. Great brands make their customers feel like a part of the wider brand experience.”

The judges, Simon Nixon, founder of online price comparison site Moneysupermarket and SimonSeeks.com, Cisco’s David Critchley, Real Business’ Charles Orton-Jones and, Tricia Philips, business, careers and finance editor for The Daily Mirror have shortlisted Urban Coffee Company for the Customer Kings award. See the full list of shortlisted companies here.

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